Currently ranking as Asia’s 4th largest beauty and personal care market, South Korea proved to be an ideal location for global cosmetic manufacturers keen to showcase their products to senior domestic and international R&D visitors in 2015.
Featuring more product innovations, technical education, trends and business matching opportunities than ever before, Reed Exhibitions says the 2016 edition is expected to increase in size by 50% when it returns to Coex in Seoul, South Korea in July.
According to the organisers, highlighting newly launched ingredients, innovative formulation concepts, consumer insights and personal care trends, the innovation seminars and – new for 2016 – marketing trends and regulation seminars will play a key part in the learning experience, with more sessions and increased delegate capacity.
Additionally, the popular 'Innovation Zone' will feature more new ingredients and innovative finished products, while the Business Matching programme will connect senior decision makers with exhibitors via pre-arranged meetings.
Moreover, a new French Pavilion will enable visitors to easily meet suppliers from France.
Online visitor registration will open in March 2016 and will be free of charge (US$5 if registering at the show).
Organiser talks about 'filling the gap with an event the industry had been crying out for’
With Korea's high ranking as a beauty market in Asia, Cosmetics Design wondered why the last personal care ingredients focused event was in 2005.
We caught up with show organiser Ivan Rahal at the European version of the in-cosmetics franchise back in April who explained why the Reed Exhibitions team chose 2015 to fill in the gap.
According to the head of marketing, Korea has the knack of charming the rest of Asia when it comes to product innovation and creative marketing.
"Our event underlines the success of many Korean cosmetics lines that have gone on to be a big hit in other Asian countries, particularly in Japan and China," Ivan told CosmeticsDesign-Asia.com at the time.
On querying about the Group's investment in a dedicated Facebook page, Rahal tells this publication that it was critical to have a native Korean speaker in-house "to speak to exhibitors and visitors in their own language about show related news."