The ‘sweet treats’ influencing South Korea's beauty industry

By Michelle Yeomans contact

- Last updated on GMT

The ‘sweet treats’ influencing South Korea's beauty industry

Related tags: Cosmetics

Research firm, Gama has taken stock of the ‘sweet treats’ influencing the beauty industry in 2015, where confectionery aromas are bringing a sensory element to colour cosmetics.

Through creative innovation, producers of colour cosmetics may stand to benefit from placing more emphasis on 'scent and indulgence' within a range of make-up categories, as consumers hone in on multi-sensory benefits and begin to demand more from their beauty purchases than pure aesthetic value.

Various food based scents have been introduced to the cosmetics market in recent years, and chocolate is one that has gained significant momentum with a number of cosmetics seeking to capitalize on the ‘sweet treats’ theme.

Etude-House-Give-Me-Chocolate

Newly launched in South Korea as a limited edition, 'Etude House Give Me Chocolate Eyeshadow' is the most recent product showcasing this chocolate-inspired trend.

Sold as a duo, the darker brown shade resembles a block of chocolate divided into ‘squares’, while the second shade has the appearance of a wrapper, partly torn open as though to reveal the ‘bar’ inside.

According to Gama analysts, the range has been released alongside a chocolate-scented nail polish and resembles an actual bar of chocolate, available in three ‘flavours’: Cherry Truffle, Cacao Fudge and Salted Caramel and is marketed with a list of 10 ‘reasons’ as to why the consumer might deserve a chocolate ‘gift’.

Sweet inspiration

Other beauty products inspired by this chocolate concept includes the 2013 launch of 'Too Faced Chocolate Bar Eyeshadow Collection', a product which featured “the smell of sweet chocolate”​ and a formulation “pigmented with pure, antioxidant-rich cocoa powder​”, which also featured a ‘chocolate bar’ graphic on the packaging.

Meanwhile, precursors to 'Etude House Give Me Chocolate' nail polish includes Revlon's Parfumerie Scented Nail Enamel, also launched in 2013 which boasted “intoxicating colours, irresistible scents​” in varieties such as Chocolate Truffle.

Related topics: Market Trends

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