Crabtree & Evelyn expands into hotel amenities business

By Andrew MCDOUGALL

- Last updated on GMT

Crabtree & Evelyn expands into hotel amenities business
Crabtree & Evelyn is looking to increase its global visibility by expanding into the hotel amenities business partnering with renowned distributor Sysco Guest Supply.

From July this year, the bath and body specialist will partner exclusively with Sysco Guest Supply to launch its global amenities programme, with an initial offering of two best-selling ranges and accessories.

Crabtree & Evelyn claims that the move will see the brand reach new customers globally, providing opportunity for sampling and increased visibility in both new and existing markets.

“We are delighted to be working with Guest Supply to launch our hotel amenities business later this year,”​ says Denis Donohoe, Global Head of Wholesale and Distribution, Crabtree & Evelyn.

“The move into hotel amenities represents a great opportunity for our brand in terms of global visibility and customer sampling, and we look forward to the exposure to customers within the luxury hotel industry that Sysco Guest Supply can offer us.”

Luxury end

As one of the premier manufacturers and distributers of hospitality products worldwide, Sysco Guest Supply are committed to helping enhance each guest’s hotel experience, and will chiefly target the luxury end of the hotel industry for Crabtree & Evelyn.

It will look to do this by initially offering the La Source and Jojoba collections; to of the brand’s best-selling and most popular lines.

Products offered within the ranges will include Bath and Shower Gel, Body Lotion, Shampoo, Conditioner, Hand Cream and Soap, aiming to provide hotel customers with a selection of bath, body and hand care.

“We are absolutely excited to add this fabulous line to our amenities offerings,”​ adds Susan Spencer-Craig, Vice President of Amenities Sales, Sysco Guest Supply.

“The addition of La Source by Crabtree & Evelyn gives hotels the opportunity to offer a well-known brand that guests will know and love, bringing added value to the guest experience.”

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