Superdrug's ‘open house’ to offer new beauty brands shelf space

By Michelle Yeomans contact

- Last updated on GMT

Superdrug's ‘open house’ to offer new beauty brands shelf space
UK beauty retailer, Superdrug is holding an 'Open House' where it will invite up-and-coming cosmetics brands to explore launching their products on the high street.

On the 29th of April in London, retailer reps are hoping to speak to the likes of premium brands interested in hearing more about Superdrug’s stores, small kitchen-table companies thinking about taking the next step to national distribution, or even someone with a great idea they’d like to showcase to a group of experts.

Buying Director Simon Comins and his senior commercial team say they are hoping to discover talent and creative brands, while offering invaluable support and advice from their field of expertise.

According to Comins, his team understands that working with large companies like Superdrug can seem daunting to smaller companies so this event is a way to give people the chance to showcase their products in a new more informal way.”

We are excited to be planning our first Open House event. We are looking forward to seeing potential new suppliers showcase their products, discovering some great new talent that we can help nurture and grow with Superdrug​," says Comins.

Interested brands are invited to email for more information.

Growth in UK beauty 

Consumer confidence in the UK bounced back in 2014, bringing more people back onto the high street and spending in-store. 

The premium segment particularly benefited, growing by 5.1% year on year to reach £2.3bn, according to The NPD Group.

It has been remarkably resilient, buoyed up by the all-important Christmas period, with as much as 49% of fragrance turnover occurring at the end of the year.

According to cosmetics expert, Imogen Matthews, retailers like M&S have been upping the ante with premium niche beauty.

She notes that the brand has been building a presence on the high street with its beauty concessions in the last three years, with 119 concept and 90 beauty lite concept stores.

"The retailer is continually adding brands and enjoyed strong sales from Rituals, Burts Bees and Cowshed. REN is one of its top performing brands, with Rodial, Stila, Dr Hauschka and L’Occitane also high up the roster,​" Matthews informs

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