Croda invests in ‘superfood’ sources for skin and scalp care
According to the company, meeting the growing consumer's need for mild and gentle cleansing products, Hydrosativum P immerses the skin with moisture and has anti-irritancy properties, making it ideally suited for skin and scalp care.
Croda states that new data for DuraQuench IQ SA shows it can deliver effective scalp moisturisation and hair conditioning benefits.
"It is tipped to reinforce the skin’s natural barrier and delivers up to 72-hours of visible moisturisation and is also effective from wash-off systems, where it provides additional sensorial benefits."
Hair care focus
The company's second biopolymer, Crodasone P claims to offer protection against cuticle cracking caused by common hair styling practices such as blow-drying, combing and styling.
The chemical supplier plans to showcase the two at in-cosmetics Barcelona in April, where it will also be highlighting its newly rebranded Kerestore 2.0, a highly specialised conditioning active, "which is proven to offer target repair to the most damaged areas of the hair’s surface".
Croda reps say it's developed using the most recent advances in proteomics, the amino acid sequences of the peptides found in Kerestore 2.0 to match those present in the keratin proteins found in cuticular and cortical regions of human hair.
"This product was rebranded to better highlight the restoring benefits of its unique biomimetic keratin, while providing a greater individual identity within the marketplace," they tell CosmeticsDesign-Europe.com.
Inspired by the East..
The demand for beauty and personal care products from the Muslim population is fuelling a worldwide growth in Halal cosmetics and Croda says it is committed to delivering cosmetic ingredients which meet the religious beliefs of customers and the consumer.
With a variety of high performance cosmetic ingredients, from rheology modifiers to emulsifying waxes or lanolin derivatives that are approved as Halal and suitable for the Muslim population, the company says it can offer Halal-seeking manufacturers a broad range of suitable ingredients.
Croda will be launching Cithrol 10GTIS at the show, which it says allows the formulation of crystal clear facial cleansers made up of oil and water in a microemulsion, maintaining the perfect hydro-lipophilic balance required for this type of high performance system.
