in-cosmetics Brasil gears up for a much bigger second event

By Simon Pitman

- Last updated on GMT

in-cosmetics Brasil gears up for a much bigger second event

Related tags São paulo

Building on the success of last year’s first ever in-cosmetics Brasil, the organizer has changed venues in anticipation of a significantly bigger event.

Reed Exhibitions says it is gearing up for another ‘huge success’ in São Paulo, with a larger number of exhibitors, expanded educational content and a significantly increased footfall.

The event is scheduled to take place at the Pavilhão Azul / Blue Pavilion of São Paulo’s Expo Center Norte, between 30th​ September and 1st​ October, approximately three weeks later than when it was held for the first time in 2014 at the smaller World Trade Center venue.

New elements for this year’s event will include an expanded education program to include more innovative and technical content, as well as a spotlight on the latest raw material launches.

Likewise, all of the developments and highlights from the show will be reported by the Cosmetics Design editorial team, which will be present, and combing the aisles to gather all the must-have news.

Bigger space with more exhibitors and visitors

With eight months to go until the event, Reed says that the exhibition is already 20% bigger than last year, and over half of the pre-sold exhibition slots have gone to international companies.

Currently, the organizer is estimating that the 2015 event will host more than 2,800 visitors over the two days, raising attendance compared to last year by 30%, while the number of international visitors is expected to grow by 50%.

“The enormous success of in-cosmetics Brasil in its inaugural year shows that widening the group’s presence and creating an event aimed at Latin America, an ideal platform for expanding our international and homegrown clients’ business, is the correct strategy,” ​said Lucy Gillam, director, in-cosmetics Group.

ABIHPEC backs the event again

Again, this year’s event is backed by the Brazil Cosmetics Industry Association, ABIHPEC, which is the biggest body in the country, helping to lend significant impetus to the event.

Although the economy in Brazil has shown some signs of slowing down in the last couple of years due to challenges bought about by the government overspend, years of double-digit growth for the cosmetics and personal care sector has elevated to a position whereby it is now set to overtake Japan to become the second largest in the world, behind the US.

Current estimates say that the total value of the Brazil cosmetics market should touch $50 bn in the next few years, while the latest research from Mintel puts the value of the natural and organic category alone at $19 bn. 

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