Clarins nominated for two #beauty20 awards for digital efforts

By Michelle Yeomans

- Last updated on GMT

Related tags Voting

Clarins nominated for two #beauty20 awards for digital efforts
Organisers for the digital #beauty20 Awards have announced the final list of companies that did some significant work on apps and social media in 2014.

The annual event that recognises beauty brands efforts on the digital platform has nominated five companies in ten categories for their impressive digital marketing efforts in the last year.

Of the 300 award entries received this time around, judges acknowledged Clarins efforts in not one but two categories - 'Best App' and 'Best e-Commerce Website'.

CLARINS 2

The brand's ‘My personal Red Line’ app claims to help with the beauty routine by providing a connection to a Clarins Beauty Expert who can provide a personalised consultation and interact with the consumer by message, photo, video and even voice message.

There is also a scanner that can read a product’s bar code for a full description and ingredients list, a weather and UV checker so that sun protection against the weather and environment can be adapted, a store locator feature and updates on exclusive news, launches and product information.

According to Clarins, the app has seen more than 50 000 downloads in France, an over-representation of iPhone downloads - more than 80 per cent and has also been voted as "best in class app" in L2's European Digital IQ Index.

#shortlist

Below is the official shortlist, featuring top international cosmetic players as well as a 'Best Beauty Blog' category, which has been kept solely for individual bloggers.

According to event organiser Irina Kremin, the nominees will receive an individualized email link to collects votes. It can be shared on a brand’s website, blog, email or through social media to encourage customers, fans and user to votes and the final decision is 100% voter based.

Click here if you would like to nominate a brand, retailer or blogger that has significantly invested in digital marketing throughout the year.

The winner of each category will be announced in London on April 29th where senior executives from A.T.Kearney, Philips and more top brands and beauty bloggers will also share their strategies on maximizing digital and online marketing initiatives as well as the future of consumer experience and social media in beauty. 

Best Twitter
Benefit UK
It Cosmetics
MAC Cosmetics  
OPI Products  
Simple Skin

Best Facebook
Bee Nature Cosmetic 
Burt’s Bees UK  
Butter London 
OPI Products 
La Mer

Best Pinterest
Bobbi Brown 
Fresh 
L’Oreal
OPI Products
Rituals

Best Instagram
Benefit Cosmetics 
Caudalie
Ellis Faas
Illamasqua
Make Up For Ever 

Best App
Clarins
L’Oreal Makeup Genius
Mary Kay
OPI
Sephora To-Go

Best Online Video
Dove Legacy
Dove Men + Care 
Kérastse Discipline 
L’Oreal #beautyforall  
Nivea Body: The Sexy-in-shower-experiment

Best e-Commerce Website
Clarins
Clinique
Estee Lauder
Mary Kay
The Body Shop

Best Beauty Startup
DECIEM  
eSalon
Glossy Box
Preen.me
Skin Design London

Best Beauty Blog
Beauty Junkie London 
Essie Button
London Beauty Queen
Talk Becky Talk 
Vivianna Does makeup

Best Beauty Brand Online
Benefit Cosmetics  
Burberry
Ellie Saab
Make-up-for-Ever
Sephora

@successstories

Previous #beauty20 awards have seen Lancôme and Dove take home top prizes and big players like Coty and L'Oreal reveal how they are best connecting with the online consumer.

Last year, Lancôme was awarded first place in the 'Beauty Brand Online' category whilst Dove's 'Real Beauty Sketches' ad took home the 'Best Online Video', Maybelline scooped up the award for 'Best Twitter' and L'Occitane was placed first in the 'Best Mobile App' category.

Related news

Show more

Related products

show more

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Get your skin ready for summer

Get your skin ready for summer

Content provided by Robertet Health & Beauty | 27-Jun-2023 | Product Brochure

Sunbathing at the beach is the first UV-related skin damage that comes to mind. Whereas, enjoying a coffee on a terrace under the sun can be as harmful.

Related suppliers

Follow us

Products

View more

Podcast

Beauty 4.0 Podcast