'Wine therapy' - more cosmetics brands get in on the trend

By Michelle Yeomans

- Last updated on GMT

'Wine therapy' - more cosmetics brands get in on the trend
They say a glass of wine a day is good for you. Well, more and more beauty brands seem to think so, basing whole natural or premium cosmetics ranges around grapes sourced from Italy.

Grape seed oil ingredients and extracts are very high in antioxidants including polyphenols and resveratrol, which contribute to cellular turnover and renewal and provide a more youthful looking appearance.

The growth of the wine industry is no longer just a business for producers and winemakers, but has shifted to include beauty players in recent years, who are opting for it as a key raw material ingredient.

According to the study from the CCR group, wine is an asset for many subsidiary businesses in both cosmetic and gastronomy, seeing a growth of 2% in volume and an increase in turnover of 107% in the past six years.

Gastronomy meets beauty

The first to implement and use grape polyphenols for cosmetics was Caudalíe, back in 1995.

The range consists of grape seeds and skin; and is one of the most highly regarded in Europe for its' grape based cleansers and anti-ageing creams.

Since then, the segment has expanded to include massage oils, soaps, body creams, lipsticks based on Cabernet Sauvignon and Merlot, and even wine-based perfumes, conveying the properties of Malbec.

New kids on the block...

The newest kid on the block is 'Winetherapy', which features 19 skin, hair, bath and body products based on the grapes, seeds, skins, juice and vine trimmings, sourced from a family vineyard in Umbria.

According to Winetherapy creator Sara Goretti; “Our mission is to provide products from nature, not just for your wine glass but also for your skin."

The company range includes antioxidants and anti-ageing properties derived from the grapes from the vineyard as well as including Olea Europaea fruit oil, Vitis vinifera leaf extract, Helianthus annuus seed oil (sunflower oil), Vitis Vinifera juice (red grape juice), Fucus vesiculosus extract (seaweed) and Equisetum arvense leaf extract (horsetail extract).

Ribera del Duero-based winery Matarromera owns its own grape-based beauty brand, Esdor, which uses eminol in its products, an antioxidant-rich polyphenol extracted from Tempranillo grapes.

Esdor’s range featuring the Spanish red grape includes day and night creams, firming serums, body scrubs and cleansing milks, along with a range of eminol-based skin care products targeted at men.

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