Datamonitor Innovation Highlights

A new deodorant that may be smarter than you..

By Michelle Yeomans contact

- Last updated on GMT

A new deodorant that may be smarter than you..
The world's first “smart deodorant” has been developed in electric form, according to Datamonitor. With the help of a mobile app, 'ClickStick' can calculate the right amount of gel deodorant needed – based on personal needs and activity level.

Two PhD students behind the creation claim that this is the world’s first “smart” electric deodorant applicator, offering push-button delivery with one hand to dispense the right amount of deodorant to the right place – avoiding any overuse.

Gilad Arwatz and Carla Bahri say the venture was made possible thanks to the funds of 1400 supporters from Kickstarter and have plans to launch the first batch in May 2015.

"Since the dispenser can be activated when in contact with underarm skin, it won’t leave any deodorant marks or sticky feeling and also offers a way to order refills," ​the creators say.

Refill feature flagged as a 'breakthrough'

The founders say the stick dispenser unit has a customized LED indicator light and a cap-activated power switch, the latter to prevent accidental operation in a bag or purse, and is refillable, cutting plastic waste by anywhere from 30% to 90%.

Meanwhile, the free mobile app for smartphones monitors deodorant usage and tells you when you need a refill. Refills (in varied strengths and scents) can be ordered through the app.

According to Tom Vierhile, Datamonitor innovation insights director who recently flagged up the innovation; this feature on the deodorant is a 'breakthrough'.

“The refill feature could save huge amounts of plastic from hitting landfills," ​he tells CosmeticsDesign-Europe.com.

"ClickStick’s one-handed operation should also appeal to people with mobility problems caused by medical issues – a factor that actually led to the invention of the product," ​he adds.

Related topics: Market Trends, Packaging, Fragrance

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