Boots adds quirky Soap & Glory brand to its' portfolio

By Michelle Yeomans contact

- Last updated on GMT

Boots adds quirky Soap & Glory brand to its' portfolio

Related tags: Alliance boots, English-language films

Alliance Boots has confirmed it has acquired quirky skin care and colour cosmetics brand Soap & Glory.

The woman behind the brand, entrepreneur Marcia Kilgore is also the creator of Bliss, a spa brand LVMH acquired in 2004 for a reported $25m. 

Soap & Glory burst onto the scene eight years ago, and is best known for its tongue in cheek, 20's style packaging and products like super-plumping lip gloss 'Sexy Mother Pucker' and 'Righteous Butter body butter'.

Boots has been stocking the beauty range since 2006, helping to build brand distribution.

The brand has a strong customer base and a loyal following on social media with almost 1 million Facebook fans and 54K Twitter followers.

On announcing the acquisition, both companies commented in a joint statement; “In 2011, Alliance Boots became a minority shareholder in Soap & Glory, and the proceeds from that transaction were used to further accelerate the growth of the brand. Alliance Boots has effected the full acquisition of the company through the exercise of a pre-existing call right; the consideration has not been disclosed."

While Soap & Glory will operate as a stand-alone brand within Boots' portfolio, Kilgore will no longer be associated with the company.

Following the acquisition Soap & Glory will operate as a stand-alone brand within Alliance Boots new Global Brands division led by Ken Murphy. Alliance Boots intends to maintain the company’s strong identity as an indie brand with an entrepreneurial culture,” ​reps say in the statement.

Related topics: Business & Financial, Hair Care, Skin Care

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