We have assembled a group of panelists that includes some of the world’s leading experts in the anti-ageing hair care category, which also happens to be one of the fastest-growing and fastest-paced areas of the industry right now.
The panel will include myself, Simon Pitman, as the moderator, and I will be asking the must-know questions about this category to Angela Diesch, a law practitioner and leading expert on regulation, Donna Barson, trends experts from Kline Group and beauty futurologist Jeanine Recckio.
One of the world’s only beauty futurologists, Jeanine Recckio will be focusing in on some of the most cutting edge trends that are currently driving the market and that are likely to shake it up in the future.
Jeanine will be answering questions that will highlight some of the most cutting edge anti-ageing solutions by touching on hair strengthening, grey reversal and hair regrowth.
She will also touch on how skin care formulation technology is increasingly crossing over into the hair care category to raise the bar on providing consumers with younger looking hair.
The regulation of anti-ageing hair care products can throw up many hurdles for manufacturers, and many of these challenges are the same as those for the anti-ageing skin care category.
Angela, who is a lawyer and shareholder at Kronick, Moskovitz Tiedemann & Girard, will drill down on the latest FDA regulations governing this area, pointing out the type of challenges that will have to be overcome when making any kind of physiological claims.
In particular, Angela will also delve into the important area of hair loss claims, to throw more light on this tightly regulated area, as well as discussing what is going on with respect to the latest regulation moves in California, a state that remains one step ahead of the game.
As senior associate for consumer products at market researcher Kline Group, Donna’s job is to know which type of product is currently in demand and why.
She will drill down on the latest Kline research to share with the audience who the target audience is for anti-ageing hair care products and why, and exactly what type of solutions they are looking for.
Donna will be answering all-important questions such as whether consumers are looking for purely cosmetic solutions or solutions that provide physiological changes, and what are the most effective solutions currently available on the market.
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