VIÑALI and GM Groupe partner on hotel product line featuring grape extract

05-Nov-2014 - Last updated on 05-Nov-2014 at 06:40 GMT

The Spanish brand, created by Marie-Sixtine de Coral, has partnered with international hospitality supplier GM Groupe on amenities including soap, shower gel, shampoo, hair and body gel as well as body lotion.

The products, rather than being formulated with water, use organic grape water. The grape water contains the antioxidant resveratrol and essential oils, minerals and trace elements too.

Mutually beneficial

For VIÑALI, the partnership is an opportunity to reach global consumers with its organic vino-cosmetics products.

For the hospitality distributor, “We had been looking to offer our hotel clients a vino-cosmetic line for a long time, and our partnership with VIÑALI will allow us to carry out this project ….The products use powerful, natural, organic ingredients and look very sleek and stylish and we’re confident that our international clients will be equally enthusiastic to see this new brand in our portfolio,” commented Laurent Marchand, president of Groupe GM.