Speaking as part of the Programme to Promote Polish Cosmetics Industry on Foreign Markets which is being run by SPC House of Media for the Polish Ministry of Economy in Warsaw, Undersecretary of State, Ms. Grażyna Henclewska spoke of the positives for the country.
As part of the conference programme the latest data on the industry was presented, showcasing that in 2013, Poland managed to retain its strong position as the 6th biggest European cosmetic exporter, noting once again an increase of export rates – by 5%, comparing to 2012.
In her speech, Henclewska underlined the fact that Poland was the only country in the EU that kept the GDP increase even during the most recent recession, and also pointed out that Poland is forecasted to continue its steady development in the nearest future.
Four day tour
Henclewska also held a special meeting for the guests at the four-day cosmetic study tour, which gave attendees a chance to get to know the offers of Polish cosmetics’ producers and the opportunities within the industry.
To allow the guests some on-the-spot and practical approach to the industry, a factory tour at Verona Products Professional facility, as well as visits to Beliso hair salon and Synesis boutique were included. Additionally, the group called at the local Beauty Forum & SPA cosmetic fairs.
According to SPC House of Media, the tour was a success, as both international guests and Polish producers were satisfied with the meetings and established relations. Several buyers also decided to extend their stay in Poland, in order to attend further business talks in Gdańsk, Kraków or Poznań.
B2B meetings with Polish cosmetics producers were the key point of the tour’s programme, with almost thirty Polish companies participating.
The event was organised in a form of table meetings, providing each company with space for products exhibition and enabling longer, individual business talks.
Thirty participants from six countries (Brazil, China, Germany, Russia, the United Arab Emirates and the United States) took part in the tour.