Oils specialist in UK set to profit from South American cosmetics boom

By Lucy Whitehouse

- Last updated on GMT

Oils specialist in UK set to profit from South American cosmetics boom
A rising player from the UK on the specialist oils for consumer goods scene is now looking to profit from the ongoing cosmetics boom in South America. 

The Kerfoot group recently expanded into Poland, which saw it enjoy a sales boost of over half a million GBPs, and has stated it is now hoping to secure a regional distributor over the Atlantic to allow it to enter the South American market.

The group’s commercial director, Thomas Kerfoot, reportedly told the Yorkshire Post that “the cosmetic bubble is blowing up over there, and we want a slice of the action​.”

Strong opportunity

The firm has noted an intention to focus on Brazil, the UK’s largest Latin American trading partner, with trade between the two countries now worth £5.1bn, according to UK government statistics.

Expansion in Brazil looks set to be a savvy move for the UK firm, with recent research showing that Brazilian women spend 11 times more of their annual income on beauty products than UK women.

As the third largest cosmetics market in the world, it is an ideal focal point for manufacturers looking to make a profit.

Brazilian bubble

In terms of cosmetics, opportunities for growth in Brazil are certainly still plentiful, according to Daniel Oliveira, business manager at ABIHPEC, who spoke recently to the Cosmetics Design team.

In skin care we’ve seen a very good growth in Brazil – we used to be the 7th biggest market, and now we’re the 5th biggest market, so we believe there’s a huge opportunity​,” the Brazilian cosmetics industry association representative confirmed.

Oliveira picked out multifunction products as a key upcoming trend, and also highlighted facial care and hand care as both being categories with strong growth potential, with particular room for premium products.

We have about 96% of the market as a masstige market, with only 4% a premium market​,” he said. “So we believe for the next two or three years we will have a more representative percentage on the premium market​.”

Related news

Related products

show more

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Get your skin ready for summer

Get your skin ready for summer

Content provided by Robertet Health & Beauty | 27-Jun-2023 | Product Brochure

Sunbathing at the beach is the first UV-related skin damage that comes to mind. Whereas, enjoying a coffee on a terrace under the sun can be as harmful.

Related suppliers

Follow us

Products

View more

Podcast

Beauty 4.0 Podcast