Croda’s cosmetics launches get the superfoods treatment

By Andrew MCDOUGALL

- Last updated on GMT

Croda’s cosmetics launches get the superfoods treatment

Related tags Amino acid

Specialty chemical company Croda has latched onto the superfoods trend with the launch of its new Hydroastivum P and Crodasone P ingredients for skin and hair applications.

The UK-based firm claims to have developed the new products, derived from superfoods, to meet the market need.

According to Mintel, ingredients derived from 'superfood' sources have become increasingly popular and the number of personal care products with claims focused on superfood connotations, have more than doubled in the last few years.

Derived from superfoods

Both of Croda’s new Hydroastivum P and Crodasone P ingredients are derived from the superfood Pisum sativum or 'pea' which is popular for its high protein content, unique assortment of phyto-nutrients and antioxidant properties.

In personal care applications, this can provide a rich source of amino acids, and both ingredients contain high levels of glutamic acid, aspartic acid, argenine and lysine all of which have vital properties for hair and skin care.

Hydrolyzed proteins such as wheat and silk have been used to impart moisture and conditioning properties to the hair and skin for a number of years.

Many ingredient suppliers have used proteins in cosmetics applications as they adsorb readily onto the surface of skin and hair and are generally hygroscopic, meaning they attract water molecules from the air to act as humectants.

What’s what

Croda’s Hydrosativum P is a moisture retentive biopolymer that exhibits moisturization properties in hair and skin care formulations.

As well as moisturization benefits it also has additional anti-irritancy properties ideal for skin and scalp care.

The Crodasone P product is an advanced copolymer that offers protection against cuticle cracking caused by common hair styling practices such as blow-drying, combing and styling.

“Due to its complex polymeric structure, Crodasone P cross-links on drying to form a conditioning and protective network that offers functional benefits to all types of hair care products,”​ says the chemical company.

Croda says it is ideally suited to leave-on styling products or conditioners claiming heat defense, but is also proven to be effective in rinse-off applications such as shampoos, conditioners and hair treatments to defend the cuticles from damage caused during styling.

Related topics Market Trends Skin Care Hair Care

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