Luxe Pack Monaco announces conference programme

By Simon Pitman

- Last updated on GMT

Luxe Pack Monaco announces conference programme
Smart packaging, senses and luxury, responsible purchasing and 3D print are just a few of the topics that have been announced for the Luxe Pack Monaco conference programme this October.

The event, which runs from October 27th​ to 29th​, will include three full days of full conference presentations and round tables that will be focused on the most cutting edge trends that are currently driving the luxury packaging segment in Europe and beyond.

The programme also includes the green Award Ceremony at the end of the first day of the event, which will recognise some of the most innovative contributions to sustainable and recyclable packaging initiatives in the industry.

Conference programme, October 27th:

The programme will commence with a 10:30am round table on smart packaging, which will include a panel of guests put together by packaging publication Emballages Digest.

In the afternoon a 2pm presentation entitled ‘Because luxury is above all a thing of the sense’ will be given by Muriel Jacquot, scientific director of MYRISSI, who will take a look at what governs the senses when it comes to packaging choices.

Following on from that a 3pm presentation will include the Guest of Honour, Patrick Jouin, who will discuss why luxury is about sensation, while the day’s programme will be concluded by a 4:15pm round table about responsible purchasing and its benefits.

Conference programme, October 28th:

The second day of the conference will start with a 9:30am presentation entitled: Luxury culture in China: Keys and prospects, while that will be followed by an 11am roundtable entitled: Putting a face to products – the interaction between creation and branding.

At 2pm there will be a presentation focusing on the packaging creativity behind the Cartier brand, and how that has helped to give the brand its identity, while at 3pm there will be a presentation by market researcher Euromonitor on the outlook for the global luxury packaging market.

The second day of the conference programme will be completed by a 4pm presentation entitled 3D Print for the packaging industry: Assets and stakes, which will be a roundtable discussion chaired by Frederic Allard, founder of Zesmallfactory.

Conference programme, October 28th:

The first presentation of the final day will be a 10am roundtable including seven experts who have been bought in to discuss the very latest trends in the industry and the particular innovations that are going to be platformed at the event.

A new sensory dimension for packaging! Is the title given to the 11:15am slot, which is another roundtable to discuss some of the latest technologies and effects that are helping to give a new dimension to packaging.

At 2pm Pascal Morant of the France regional chamber of commerce will assess the impact of religion on luxury consumption, while the conference programme will be completed by presentation at 3pm entitled Digitalizing Luxury Packaging, given by Uché Okonkow, founder of Luxe Corp.

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