Beautyworld Middle East gears up for largest-ever edition

By Katie Nichol

- Last updated on GMT

Beautyworld Middle East gears up for largest-ever edition

Related tags Middle east Asia

The 2014 edition of Beautyworld Middle East, which is taking place in Dubai from 27-29 May, is set to be the show's biggest yet according to event organizer, Epoc Messe Frankfurt.

Indeed, the 19th​ edition of the international trade fair for beauty, hair, fragrances and well-being in the Middle East promises to be at least 24% larger in terms of exhibition space taken up than the 2013 version.

Epoc Messe Frankfurt highlights that 2013 was already a record-breaking year, with the event attracting 1,096 participating exhibitors from 52 countries and over 25,000 trade visitors.

"Beautyworld Middle East's growing regional footprint and impact enables exhibitors from around the world to effectively access and target markets that would have been hard to reach on their own,”​ commented Ahmed Pauwels, CEO of Epoc Messe Frankfurt.

Exhibition and additional events

Bringing together regional and international exhibitors, the 2014 edition of the exhibition will cover five core product groups: cosmetics & skincare; fragrances; machinery, packaging & raw materials; hair, nails & accessories; and professional equipment & spa.

The event will play host to exhibitors from Lithuania, Peru and Ukraine for the very first time, according to the organizers, and will also feature first-time country pavilions from countries including Ireland, South Africa and Singapore.

Beyond the main exhibition, a comprehensive program of additional events is lined up. These include the Spa and Salon Summit, which comprises a workshop and two-day conference programme exploring topics such as legislation, marketing and branding.

Other events scheduled alongside the exhibition include Nail It! by OPI and Nazih Group, which is a competition for nail care professionals, and Fragrance Station, which enables visitors to sample different fragrances within a single location and easily identify which stands they are displayed on.

For more information about Beautyworld Middle East 2014, please click here.

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