Scientific category offers credible skin care opportunity

By Andrew MCDOUGALL contact

- Last updated on GMT

Scientific category offers credible skin care opportunity

Related tags: Skin, Marketing, Mathematics

As consumers’ beauty behaviour changes, a growing trend of scientific and medical skin care is sweeping the market as people increasingly look towards treating certain skin conditions, and place their trust in clinically-proven products.

According to a recent study from Diagonal Reports, sales of scientific skin care products are increasing exponentially because they unlock a large unserved market.

It states that the numbers of women and men concerned by blemishes and signs of ageing are in their millions and are growing

​[This beauty trend] is now unstoppable. Scientific skin care is scaleable and provides a unique opportunity for product formulators to roll out brands in new geographical areas and market segments,”​ says the market researcher.

Accessible

One of the driving forces behind this trend is that it is bringing treatments and products, originally only considered available from professionals, to everyone.

Diagonal Reports says that affordability is boosting sales as competitively priced and simpler brands are being rolled out, and by marketing this skin care as science, not beauty, it allows them to benefit from the credibility of science.

“The emergence of scientific skin care as a new category illustrates a fundamental change in consumer beauty behaviour. Scientific skin care products will transform the entire market for the simple reason that skin care category dominates beauty sales,”​ continues the report.

Decade of demand

The demand for these kinds of products has been around for approximately a decade, as women around the world developed new, heightened expectations of skin care treatments and products, having become dissatisfied with traditional cosmetic creams and their efficacy.

Having originated in the world of science and medicine away from beauty, scientific skin care was able to capitalise on this growing demand, and for many traditional firms, Diagonal says it went under the radar.

Over the years, the market researcher claims to have been tracking just how innovation in medicalised beauty and scientific skin care has been transforming the entire facial and body care market.

Related topics: Formulation & Science

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