Suppliers need to listen to global consumers so they can use the same language as manufacturers
This content item was originally published on www.cosmeticsdesign.com, a William Reed online publication.
Speaking with Tony Jaillot and Bettina Jackwerth, Cosmetics Design discovered that it is important for ingredient suppliers to deal with consumer demand as well as customer demands in order to align its products with what the manufacturers need.
“It is important to use the same language as the finished goods manufacturers, and for this we need to converse with the consumer,” Jaillot explains.
This research that the company carries out around the world means that the company can satisfy the different demands of specific consumers around the world, which is important as a global supplier.
