UAE continues to make comeback

By Michelle Yeomans

- Last updated on GMT

UAE continues to make comeback

Related tags Male grooming products

In the UAE, investment and new product developments is driving the sector, particularly in the skin care and colour cosmetics segments.

This is good news for a sector that has been experiencing a recovery since 2009, when luxury spending was at its highest.

According to Euromonitor the country’s cosmetics market has been predicted to reach USD$140 (€107) million by 2014.

Cosmetics and personal care has returned to be one of the most lucrative industries in the UAE reporting phenomenal growth rate in the last two years.

This is because the consumption of cosmetics for image and health enhancing products is becoming one of the top priority purchases of consumers.

Help from the West..

The boom is said to be in part driven by Western visitors who are among the most eager buyers.

High end or luxury brand offering tourists the chance to sample are most popular, particularly with European brands like Yves Saint Laurent and Chanel.

Colour cosmetic lines offering the 'natural-look' and male grooming products are said to be top of the priority list.

Male segment coming into its own

As the UAE market is predicted for huge growth, men’s grooming, is a segment really coming into its own as men pay more attention to how they look, as well as a change in lifestyles and social status, combined with increase expenditure.

According to global management consulting firm TechSci Research, other factors include improved grooming services and the influence of a large base of expats alongside men not being as stringent about using grooming products when compared to the men in other gulf counterparts.

"At present, men's shaving products market dominates the industry in terms of revenues, but men's skin and hair care products are set to experience the highest growth over the next five years, amongst the various sub markets​," says Karan Chechi, research director at TechSci.

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