German consumers spend most on cosmetics in Europe

By Michelle Yeomans

- Last updated on GMT

Related tags Cosmetics

German consumers spend most on cosmetics in Europe
According to data collated by Space NK, German consumers spend more on colour cosmetics than any other Europeans.

The research from the cosmetic retailer revealed the German cosmetics market in Europe to be the biggest at £10.6bn (€12.84).

These figures are almost double the £5.8bn (€7.1) spent in Spain, which is the fifth biggest make up market.

According to Space NK, the high value of the markets are hardly surprising, given that 10% of women aged 18-25 use seven to ten make up products every morning.

Naturals market is also seeing growth

The German natural cosmetics market recovered from growth of only 2.5% in 2011, to sales up 5.5% in 2012.

There were fears that the market would stagnate following a difficult financial period for Europe in general, so when Elfriede Dambacher of Naturkosmetik Konzepte revealed the good news in 2013, it was met with relief from the industry.

According to the expert, the market grew from €815m to approximately €860m and achieved a share of the total cosmetics market of 6.8%.


The key distribution channels for the German natural cosmetics market appears to pharmacies, perfume shops and supermarkets, according to Symphony IRI.

According to GfK, customer reach increased with natural cosmetics growing in comparison to natural-based products; whilst traditional organic cosmetics brands were successful competition for private label natural cosmetics brands.

According to Euromonitor, natural products in general are benefitting from the growing organic trend​ the industry is seeing.

The research group says organic products are noted as increasingly gaining momentum in the beauty and personal care market, infiltrating not only the premium but also the mass market.

This has never been indicated more than in Shiseido's acquisition of Bare Essentials, LVMH's takeover of Nude Skincare and Ole Henriksen and the French organic brand Kibio acquired by Clarins; just some examples of the various mergers and acquisitions taking place in recent years.

However, it is worth noting that natural-based cosmetics ranges without certification are also benefiting from this green trend.

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