Seidel's “aludiecut” aluminum-stamping promises added efficiency and savings


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Seidel's “aludiecut” aluminum-stamping promises added efficiency and savings
Cosmetics packaging manufacturer Seidel has created an aluminum-stamping method which allows companies to embed artwork in order to create strong differentiation in cosmetics packaging, as well as making significant savings on costs per unit.

The company uses die-cutting to add designs to aluminum parts in a new technique which promises to allow “more precise control” ​of packaging during formulation, as well as greater precision. 

Seidel’s development has been made possible by a new stamping press, which uses Servo rather than Cam drivers and which can apply up to 125 tonnes of pressure in a single pressing.

Samples produced by aludiecut were first exhibited at the Luxepack Monaco exhibition, where the company was “very pleased” ​by interest and feedback from customers.

Christian Massen, director of marketing at Seidel, commented to “This allows aluminum to be cut with a press, which allows you to, for example, add plastic to the design which will allow you to see inside.”

“Coils of aluminum are added to a transfer press, which is then stamped in large amounts. This often creates a significant saving in costs per unit.”

Advantages of the new process

One brand which uses aludiecut is Carolina Herrera’s 212 VIP for men, which allows the brand to show the blue glass bottle through the die-cut lettering of the logo.

Aludiecut has a number of advantages over traditional presses, including adding a differentiation aspect to cosmetics products which is especially valuable in fragrance lines at a lower cost and a higher rate of efficiency.

Tooling can also be “installed and debugged” ​much more quickly than in conventional presses, which allow additional steps in the formation process as well as increasing output and speed of production and allowing larger and more complex parts to be produced by the company.

Massen explained: “This process allows us to avoid the use of chemicals. Sustainability of ingredients is also a very important point for us.”

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