First event of its kind rewards cosmetic brands digital efforts

15-Nov-2013 - Last updated on 15-Nov-2013 at 11:40 GMT

An event dedicated to recognising beauty brands efforts on the digital platform has seen Lancôme and Dove take home top prizes and big players like Coty and L'Oreal reveal how they are best connecting with the online consumer.

‘Beauty 2.0 Awards’ organised by innoCos took place last week in Paris where industry professionals gathered to see which personal care brands are leading the way in digital technology and to pick up a few tricks of the trade along the way.

“We believe that this event will inspire some of the brands to join the competition next year in New York where some of this year winners will present their success stories and where we will also discover new digital media stars in beauty,” managing director Irina Kremin tells CosmeticsDesign-Europe.com.

#Winning…

The awards ceremony consisted of categories like 'Best Facebook', 'Best Website', 'Best Beauty Brand Online,' 'Best Beauty Blogger', 'Best Mobile App', 'Best Blog by a Beauty Brand', 'Best Online Video', and 'Best e-Commerce Website'.

Lancôme was awarded first place in the 'Beauty Brand Online' category whilst Dove's 'Real Beauty Sketches' ad took home the 'Best Online Video', Maybelline scooped up the award for 'Best Twitter' and L'Occitane was placed first in the 'Best Mobile App' category.

Nominations started six months ago when organisers selected ten of the most popular digital marketing platforms and asked both consumers and brands to place their votes. Of that number, over 300 award entries were received, of which judges then selected the top 5 brands from each of the 10 categories.

After collecting the results, consumers where then given a month to vote for their favourite beauty brand online. According to Kremin, over 15,000 consumers voted and what was most interesting was that "a big part of the nominations placed were for the 'Best Facebook' categories, so consumers or brands are still thinking about Facebook first when it comes to social media."

@successstories

Beauty executives were also treated to keynote speeches by Steffen Seifarth of Coty Prestige, Elizabeth Fagan from Boots and Nicole Ostoya of Boldface.

Presentations covered topics like how to 'Exploit e-commerce opportunities for selective cosmetics in Europe' which demonstrated to industry professionals how to valuate initiatives and adopt a philosophy of continuous learning.

Brands also learned how they can stay fresh and exciting through innovation in the 'Capitalising on digital marketing trends' session whilst Alexandra Soubrier of Unilever and Georges Edouard Dias former L’Oreal professional demonstrated how to create interesting and emotional stories that will touch the customer through social media and digital channels.