Differentiation and development key at Luxe Pack Monaco 2013

By Chris BARKER

- Last updated on GMT

Differentiation and development key at Luxe Pack Monaco 2013

Related tags: Debate

Differentiation and developing products to match customer needs will be the key themes of Luxepack Monaco 2013.

Guest of honor Francis Kurkdjian will give an exclusive presentation discussing his two decades working in the field of perfume, whilst another major discussion will be dedicated to ways in which the beauty business can adapt to the fast-changing world of e-commerce.

Other major discussions at the event will focus on factors such as consumer’s cultural expectations of luxury, ways to develop new strategic paths and methods of differentiating products.

Another theme of the event will be sustainability and environmental friendliness - presentations will look at fixes such as increasing recycling and reducing bulk.

Developing strong approaches

Cultural expectations will be an important theme, with a conference spearheaded by Geraldine Bouchot and Elodi Nigay from Carlin International taking on ways of identifying consumer expectations in an increasingly complex market.

In the meantime, the conference ‘from in store to web store, the issues of change,’ will look at methods of achieving customer expectations in a world where internet selling is becoming more and more relevant.

This will be an ever more important issue in the rapidly changing world of consumer cosmetics, with e-commerce growing by 80% from 2009-2012.

It’s good to be green: the importance of eco-packaging

Ecologically friendly packaging will be discussed in the round table talk ‘Eco-design, refills, bulk, recycling…what are the solutions to reduce the environmental impact of packaging tomorrow?’

This round table, which will be led by Elizabeth Laville, the founder and director of the Sustainable Development Consultancy Agency, will discuss possible future solutions to reducing the environmental impact of packaging.

A major problem in the luxury industry is balancing the demand of producing high-quality products which convey strong messages with that of staying within eco-friendly guidelines.  

The roundtable will address this issue, as well as ways to make lighter packaging whilst still getting across key marketing points.

Related topics: Packaging & Design

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