Wall’s tasty new ice-cream flavored lip balm

Related tags Milk

Wall’s tasty new ice-cream flavored lip balm
Unilever’s Wall’s ice cream has launched a new range of lip balms in the flavors of some of its most popular brands.

The tasty new line will be produced under license by Lip Smacker and include Twister, Feast, Strawberry Split and Mini Milk Strawberry and Milk Chocolate flavors.

Julie McCleave, head of licensing at Unilever UK, said: "The partnership with Aspire Brands is a great opportunity for Wall's to reach a new target audience of young females and we are confident that the new ice cream flavored lip balms will be a must-have item."

Veronika Bergby, a spokesperson for Aspire Brands, said that they expected the range to encourage multiple purchases because of its collectability.

She recommended that retailers stock the lip balms near the till point in order to courage impulse sales.

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