All rise for the all-rounder: Versatility boosts aerosol market

12-Sep-2013 - Last updated on 13-Sep-2013 at 08:22 GMT

After years of growth the international aluminium aerosol can industry achieved another production record of 6.93 billion cans in 2012, and with the pack's versatility the years to come will be positive too.

Demand for deodorants and hairsprays, as well as sun care products, has helped drive market growth this year, and Aerobal, the former European Association of Aluminium Aerosol Container Manufacturers, believes that there is still a lot of life in the segment.

“Especially in markets with promising growth prospects such as India and China capacities will be further expanded,” says President Takaaki Takeuchi.

“Aerosol cans have become increasingly popular in these areas, and with rising disposable incomes more and more consumers will be able to afford aerosol cans which still have to be considered as a kind of ‘luxury’ product there.”

The all-rounder

The market has had to face some tough times with the economic situation, and will do in the coming years, but Aerobal believes that the many characteristics of the aluminium can will see it through.

First of all aluminium aerosols are extremely attractive from the marketing point of view as they allow the production of full-body-shaped and embossed containers with all kinds of shoulder types, along with photo-realistic printing designs boosting shelf impact and ensuring brand recognition.

Aluminium aerosols also have excellent barrier properties preventing any negative influences on the container’s contents from the outside which is vital in personal care, as they are mainly used for body care products such as deodorants, hair care products and shaving foams.

“Multi-functional aluminium aerosols live up to the most demanding marketing, environmental and safety requirements,” states Aerobal.

“Their unique assets give them a competitive edge and herald a bright future of this convincing packaging format to the benefit of customers and consumers alike.”

Aerosol Dispensing Forum

The benefits and potential of aerosols will be one of the key topics at the upcoming Aerosol & Dispensing Forum, taking place on February 5-6 next year in parallel with the PCD Congress.

The show will gather 3,400 brand experts and packagers from 60 countries at the Espace Champerret in Paris.

Sustainability remains the main theme of the conference and exhibition in taking into account packaging for economies of emerging countries.