Rebhan's sustainable polymer packaging gives the best of both worlds
The polymer, which is one of a select few similar materials on the market, blends the rich look of glass packaging with the shatterproof and recyclable nature of plastic.
Rebhan has listed a number of high-profile clients for their polymer packaging designs, including Proctor and Gamble, ID Hair, Kao and Goldwell.
A spokesperson told CosmeticsDesign.Europe.com the new product is "unbreakable, recyclable and has the rich appearance of glass."
Selling the package
Kasper Christensen, International Marketing Director at ID Hair, described the advantages for cosmetics companies: "Glass Polymer bottles are unbreakable and also lighter than glass bottles. This saves costs and increases safety, both in transport and in daily use."
The new packaging materials are recyclable and claim to be the first to offer the thick walls and bases which were previously only available in glass, thanks to the company's blow-moulding process.
Rebhan currently does not have a set price for their product range and negotiates each contract individually. Brands which will use this kind of container include Goldwell's 'Silk Lift' blonde bleaching range.
The class of glass
The Rebhan spokesperson says that substances similar to the company's new polymer packaging are currently very uncommon in the marketplace, and that it can be manufactured at a cheaper price than glass.
They told CosmeticsDesign.Europe.com: "It looks very expensive, as though it is of a very high standard," but noted that it also costs less than most kinds of conventional high-value packaging.
"I think it's important because from my point of view, there are only two ways for a product to be successful- they have to be a high standard or a low price. Rebhan falls into the second category, but is cheaper."
One potential problem is that a filling substance containing high levels of alcohol might damage the bottle; however, no customers have yet raised this as an issue.
