New Nivea face cream targets anti-ageing sector

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New Nivea face cream targets anti-ageing sector

Related tags: Skin

German-headquartered Beiersdorf’s latest line from skin care brand Nivea will target the ever popular anti-ageing sector with its Cellular Anti-Age product.

With the help of over 15,000 women, Nivea researchers developed a formula that can effectively work against the signs of ageing, targeting cell regeneration and collagen production with the use of magnolia extract, hyaluronic acid and creatine, in the formula.

"The care series brings together the virtues of effective anti-ageing ingredients,”​ explains Dr Sven Fey, Head of the Department of Product Development for Nivea Face Care.

“Short chain hyaluronic acid improves the skin's own ability to bind water, magnolia extract increases cells' resilience to oxidative stress and creatine improves the energy system of cells."

In order to prevent premature skin ageing as a result of sun exposure, the NIVEA CELLULAR ANTI-AGE Day cream also contains SPF 15 and a UVA filter system.

Related topics: Market Trends

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