“Green packaging should be the norm, not an option”

By Andrew MCDOUGALL contact

- Last updated on GMT

“Green packaging should be the norm, not an option”

Related tags: Sustainable packaging, Packaging, Sustainability

As the big cosmetics companies opt for sustainable packaging – the buzzword of the industry – one supplier has stated that green packs should not be viewed as special or optional, but should be the norm.

Germany-based packager Mega Airless has worked with a number of the top personal care firms, such as L’Oreal-owned The Body Shop and French firm Le Petit Olivier, and company Business Development Director, Eric Desmaris, has made his thought on sustainable packaging clear.

“Our approach to sustainability is simply this: green packaging should not be special or optional packaging,”​ he says.

Development and design

“Rather, the company believes that green packaging should be the norm, rather than the exception. Our credo is to ‘bake sustainability into the cake’ from product development and design, through the manufacturing process, and via enhanced supply chain efficiencies.”

Mega Airless says its neutral and fully recyclable packaging solutions are being selected by both the growing ranks of multinationals and entrepreneurial, regional brand owners that adhere to strict corporate sustainability goals, as its packs can offer advanced protection for cosmetics formulations.

The popularity of airless packs is due to firms seeking to reinforce their eco-friendly positioning, as an attribute that appeals to a growing consumer segment.

Certified

The German packager has achieved an Ecocert conformity attestation for all its dispenser models: Micros, Mezzos, Minis, Midis, Macro Slims, Macro Compacts and Macro Ovals.

In addition to being Ecocert conformity-attested dispensers, as well as meeting the requirements of NaTrue, Oeko-Test and other certification bodies, the Mega Airless dispenser range earned a recycling certificate from COTREP, a leading governing body that recognizes and identifies the finest in innovative, sustainable packaging.

“This is important news for those firms that base their core brand premise on a foundation of sustainability,”​ adds Desmaris.

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