Rieke launches a series of new pumps for the European market

By Simon Pitman contact

- Last updated on GMT

Related tags: Cosmetics

Rieke launches a series of new pumps for the European market
Packaging dispenser specialist Rieke has launched two new pump dispensers for the cosmetics and personal care market, targeting the European market for customizable pump dispenser solutions.

Both the Jassi and Cygnet ranges are marketed as being modern-looking solutions that are highly appropriate for a range of viscous cosmetic and personal products, ranging from hand washes to moisturizers and cleansers.

According to the manufacturer, both pumps are available in smooth or ribbed closures and can also be customised with a range of colours and finishes to match a broad range of container designs that will fall in line with almost any type of brand identity.

Customisable aspect means added shelf appeal

This customisable aspect also means that the pump dispensers can be used to enhance shelf appeal, giving the product added visual emphasis, in turn enhancing product image and making it stand-out against competitor products.

While said to provide fast and accurate dosing, the pumps have both been designed to be lockable, enabling products to be transported without the risk of leaking.

Likewise, the Cygnet range has been designed as a metal-free fluid path, which means that it is compatible with even the most reactive and sensitive of product formulations, avoiding discolouration or corrosion during dispensing.

Targeting different dosing requirements

While both pumps can be specified in a range of different looks, they can also be customised to different dispensing requirements, as the Cynet pump delivers a 2.2ml dose, while the Jassi pump delivers a 2ml dose.

“The correct choice of dispenser is a critical part of ensuring the most effective packaging for many personal care products,”​ said Nicolas Lemaigre-Voreaux. Rieke Dispensing’s European sales director.

“Our Jassi and Cygnet lotion pumps add another dimension to our personal care dispensing solutions, meaning we offer one of the widest selections of dispensers which can be tailored to a product’s precise specifications.”

Related topics: Packaging & Design, Packaging

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