Fragrance and color cosmetics marketing at Coty under new leadership


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Stephen Mormoris will take up the role of senior vice president Global Marketing American Fragrances
Stephen Mormoris will take up the role of senior vice president Global Marketing American Fragrances

Related tags Perfume

Cosmetics maker Coty has announced two new changes to its senior management team in its fragrance and color cosmetics divisions as it looks to expand its brands and become a market leader.

Stephen Mormoris will be appointed senior vice president Global Marketing American Fragrances, Coty Prestige; whilst Johanna Businelli will be promoted to the newly created role of senior vice president Marketing Color Cosmetics, Coty Beauty.


The aim for Mormoris is to build on the strong foundations of brands like Calvin Klein, Marc Jacobs and Balenciaga, and also develop new luxury fashion/lifestyle brands that consolidate Coty's fragrance leadership across the world.

Mormoris, who has been working on the US firm’s fragrance portfolio since 2001, will also retain responsibility for scouting new partnerships in the fragrance arena as well as overviewing some strategic relationships with existing partners.

"Steve has played a key role in Coty's success over the past 12 years,"​ says Jean Mortier, Coty Prestige president.

"Thanks to his creativity, business sense and broad understanding of global market trends, he has built strong, enduring, consumer-relevant brands in cosmetics and fragrances. His appointment will further strengthen the global ambitions of our brands, as we continue to develop Coty as a dynamic worldwide beauty leader."

Color cosmetics

In his time at Coty, Mormoris also contributed to the development of Coty's color cosmetics portfolio; now the responsibility of Johanna Businelli.

The new role marks the first time Coty has had a senior marketing position fully dedicated to color cosmetics, which has become the second-largest and fastest-growing segment in Coty.

Businelli has been at the company since 1997 following the acquisition of Rimmel, and has developed an extensive expertise in color focusing on the category throughout her time there.

"Johanna has already made her strong personal mark on the development of our business. With her avid enthusiasm and industry-leading expertise, she will make a great impact in color cosmetics, which has grown to become the second-largest segment for Coty,"​ said Renato Semerari, president, Coty Beauty.

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