Aptar develops airless packaging for Guerlain

By Michelle Yeomans

- Last updated on GMT

Aptar develops airless packaging for Guerlain

Related tags Screen-printing

The dispensing specialist was set to task by the luxury giant to develop airless packaging that combines technical sophistication and practicality for its new Orchidée Impériale Cure treatment range.  

Described as the beauty house’s latest 'ultra-effective treatments’, the range is said to couple anti-ageing efficacy with sensorial features and the latest advances in the field of scientific innovation, so naturally Guerlain required the standard of packaging to meet that level of innovation.

According to Aptar, the packaging developed for the products was based around a series of special components created by one of their own partners that specialized in stamping, Tesem coupled with its own standard components from it's Airless range such as the pump, activator and barrel.

On the venture, Guerlain representitives revealed the task to be a “real challenge in terms of technical aspects and deadlines [​for Aptar] but because of the close partnership between the brands, this project was developed in record time​.”

A tailored task

The range as can be seen from the above image, features four slimline bottles, each with special components including a body unit and a cap with extra weight, and are adorned with precious gold and Guerlain blue, accompanied by a presentation pouch.

"Each subassembly is comprised of an insert in colored PP with decorated with hot stamping and a gold anodized aluminum cap, itself decorated with silk screen printing and a base closure (with an extra weight) in gold anodized aluminum."

According to the dispensing specialist, to facilitate the packaging, these parts are delivered in two sub-assemblies: pre-assembled body and cap with the bracket that ensures closure of the system.

"A final detail entails a specific design to minimize slack in the different components to eliminate any clearance in the package."

Related topics Packaging & Design Packaging

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