Premium skin care takes centre stage in China

By Andrew MCDOUGALL

- Last updated on GMT

Premium skin care takes centre stage in China

Related tags Skin Brand

The premium skin care market in China has seen strong growth over the last 12 months and possesses several opportunities for cosmetics manufacturers.

According to Euromonitor figures, premium beauty sustained its growth levels in 2012, aided by the strong performance of premium skin care, which outshone all other categories.

Strong growth

And it is in China that growth is particularly strong; which is hardly surprising given that it has been targeted by the big premium players in the rgion: L’Oréal, Estée Lauder and Shiseido.

China is seeing strong growth at present, with premium beauty adding a further $4.5 billion by 2017, resulting in sales of premium cosmetics in Asia Pacific (estimated $6 billion) to exceed any other region.

Euromonitor says that this could benefit the leading premium beauty companies, which all have a foothold in this region.

Local advantage

Being more local, Japan-based Shiseido has perhaps the strongest foothold in Asia-Pacific as the region contributes to the majority of the company’s value. It is able to serve the local needs of the consumer and has benefitted from the skin care market in particular.

Beauty and personal care growth has been mainly driven by premium products that outpaced the mass segment growth, with increasing demand for anti-ageing and skin care products boosting the premium beauty market; and this has attracted some stiff competition for the Japanese cosmetics maker.

Targeted approach

Estée Lauder has capitalized on strong prestige beauty market growth in China particularly through airport retail and online channels and has been gradually trying to expand into smaller cities and more airports.

The US-based firm also launched its first China-specific skin care brand, Osiao, targeted at meeting the specific demands of the local consumers.

Drawing on experience

Beauty behemoth L’Oréal has also recently outlined its plans for attracting the next generation of Chinese luxury consumers, with projects such as the launch of the Clarisonic brand at the start of the year and the opening of the new Yves Saint Laurent Beauté boutique last month.

L’Oréal Luxe has been present in the luxury beauty market in China for 20 years since it introduced Lancôme to Chinese consumers. The operation now has 11 brands in available in the country and is the most dynamic of the major luxury cosmetics groups in China with a growth of 1.3 times the market.

Related news

Related products

show more

Calendula Cellular Elixir: Alchemy in a cell

Calendula Cellular Elixir: Alchemy in a cell

Content provided by Naolys | 24-Apr-2024 | Product Brochure

Get ready to experience a cellular evolution in skincare with InnerLift Calendula's advanced Plant Cell biotechnology.

See our latest innovations in personal care

See our latest innovations in personal care

Content provided by Covation Bio™ PDO | 02-Apr-2024 | White Paper

At CovationBio PDO, we’re helping the world achieve its sustainability goals by enabling better performing, better-for-the planet products across a range...

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Related suppliers

Follow us

Products

View more

Webinars

Podcast

Beauty 4.0 Podcast