Euromonitor warns the industry of BB labelling overuse

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By Michelle Yeomans

- Last updated on GMT

Related tags Cosmetics Hair

According to Irina Barbalova, Global Head of beauty and Personal Care research at Euromonitor, the industry needs to take note of the overuse of multifunctionality and BB labelling, as it can lead to the dillution of the original concept of the products, and as a result cause more consumer confusion.

In this video, Cosmetics Design caught up with the expert at a recent in-cosmetics show in Paris after delivering a presentation on the topic of 'Rethinking beauty: Exploring new growth models.'

According to Barbalova, as the beauty industry gears up for another challenging year of economic uncertainty, companies must offer the right mix of quality and value and look beyond traditional markets.

The anaylst notes that the industry maintained and reached pre-recession growth levels in 2012, largely pushed by mass cosmetics, with improved prospects for staple categories like deodrant and hair care which have seen a massive shift in multi-step routines in terms of ingredients and health oriented and anti-ageing features.

However; it is here that the Head of Global beauty and Personal Care research highlights that BB creams are being used by alot of brands to signify multi-functionality, while others are using it to tap into the media buzz around the product.

"The overuse of which could really lead to diluting the original benefits of products and what they stand for."


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