Seven Scent reveals trends to influence fragrances in 2014
Based on global research, Seven’s latest trends report highlights sublime flowery and spicy fragrances such as rose, strawberry and subtle caramel and chocolate as strongly evident in spring-summer collections of 2014.
“The spring/summer season always marks a move towards lighter fragrances more suited to sunny days and 2014 is no exception. Inspired by farmers’ markets and flower stalls, we’ll see a return to summery accords which this time feature fresh strawberry, delicate rose and gentle hints of sweet gourmand aromas,” says Seven Scent Fragrance Insight Manager, Miri Scott.
The insight manager notes that rose scents will offer a modern twist on tradition, giving a light and refreshing direction, enhanced by feminine fruity notes and accents of clean aldehydes and musk. While strawberry will provide a distinctive fruity-green aroma and gourmands such as caramel and chocolate will continue to exert influence in muskier formulations.
With the global fragrance market expected to reach $15.7 (€11.7) billion by 2017, natural ingredients are driving demand and are creating more opportunities for innovation.
Seven’s bi-annual trends report also introduces its own interpretation of the next year’s fragrance trends under its ‘Future Vision’ series. Describing each theme as evoking a strong sense of style, mood and emotion and is captured in three fragrance collections:
- Kaleidoscope: a celebration of life, bursting with vibrant fruity floral scents with lush greens and a hint of citrus.
- Digital: inspired by the social media revolution, transparent florals, cool musks and sheer metallic accords blend to create a contemporary and reflective mood.
- Elemental: earthy colours and rustic elegance provide the backdrop to this fragrance collection, where white florals and creamy accords combine with soft woods.
Back to the trending scents for this year..
Last month the fragrance expert highlighted a Middle Eastern influence amongst trending scents for 2013 and a move towards more tropical scents.
"For spring/summer 2013, tropical fruits like mango, nectarine and peach jasmine and orange blossom will be in demand, particularly by young consumers and the sporty, Olympic inspired theme is also set to continue."
Ingredients of a more spicer nature were also predicated, particularly for the male category with notes including black pepper, hot spices, cedar, cashmere wood and iris.
