U.S. Commercial Service initiative to launch at Cosmoprof

By Andrew MCDOUGALL

- Last updated on GMT

U.S. Commercial Service initiative to launch at Cosmoprof

Related tags: International trade, Trade

The U.S. Commercial Service is assisting and supporting Cosmoprof Worldwide Bologna with a team of cosmetic industry staff from US-based and international offices to execute two-client focused programs: International Buyer Recruitment and e-Showtime. 

The U.S. Commercial Service (USCS) is the trade promotion unit of the U.S Department of Commerce’s International Trade Administration and is dedicated to assisting U.S. exporters, identifying their specific international market export needs and utilizing U.S. Commercial Service worldwide capabilities to support U.S. business interests abroad.

Both the International Buyer Recruitment effort and e-Showtime offer U.S. exhibitors the opportunity to meet with international buyer delegates attending Cosmoprof 2013.

Possible business relationships

​[Exhibitors] can explore possible business relationships as well as meet with Cosmetic & Beauty Industry Commercial Specialists to discuss specific international market entry strategies, regulatory issues or simply address the U.S. firm’s questions,”​ says Patricia Wagner, senior deputy commercial officer, USCS.

“Thanks to our team’s effort to reach out to U.S. exhibitors and international delegates before the show and to launching a new B2B online matchmaking platform, our U.S. Commercial Service is scheduling a number of meetings between U.S. companies and pre-screened buyer delegates as well as conducting counseling sessions with our Industry Trade Specialists.”

The USCS began working with SoGeCos eight years ago at both Cosmoprof North America (Las Vegas, NV) and Cosmoprof Asia in Hong Kong have now been added this year to the Bologna edition.

Joint efforts

These joint efforts help facilitate introductions of U.S. exhibitors not only to the export assistance available from USCS around the world, but also to actual introductions to U.S. exhibitors of International Buyers recruited by the organisation.

“This year at Bologna we have expanded our collaboration with SoGeCos, who has been an excellent and very supportive partner for our U.S. Commercial Service assistance for U.S. exhibitors,”​ continues Wagner.

“For this edition the whole process has been designing and refining a Program for U.S. exhibitors that address their needs while attending a trade show and entering into the European market.”

Related topics: Market Trends

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