Aveda to headline the Natural & Organic Products Europe trade show

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Aveda founder Horst Rechelbacher has been confirmed to headline this year’s Natural Beauty & Spa Theatre seminar line-up at the Natural & Organic Products Europe trade show at London’s Olympia on 7-8 April. 

One of the three original founders of Business for Social Responsibility (BSR), Rechelbacher has championed the use of natural and certified organic ingredients for years and was the perfect choice for show organisers.

“Horst Rechelbacher is a true organic pioneer in every sense of the word and we’re honoured to welcome him to our Natural Beauty & Spa seminar programme,” says event manager Carol Dunning.

“Known throughout the world as an innovative and inspiring business leader who changed the face of the modern beauty industry, his views on the importance of using organically grown ingredients ‘that are good enough to eat’ and for promoting the adoption of sustainable, socially responsible and eco-friendly business practices are shared by many.”

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