Electronic is a focus at PCD 2013

By Andrew MCDOUGALL

- Last updated on GMT

The use of electronics in the beauty industry will be one of the key talking points at next year’s PCD Congress in Paris, as the cosmetics industry latches on to the technology trend.

Cosmetics devices are already a fairly established category in North America, and market research company Kline earlier this year predicted that the category is set for significant growth, and also earmarked the European market as the next geographic area to take up the trend.

Likewise, manufacturers in the industry have also identified the concept as providing brand owners with significant opportunities.

“There is a lot happening in new technologies, and electronics in general,”​ says Estée Lauder’s John Downey.

Dedicated session

At next year’s PCD event there will also be a dedicated conference session on the topic, presented by packaging and design firm Jackel.

Company general manager, Bruno Clamens will take a look at the market and the latest trends, in a session entitled ‘Instrumental Beauty’.

“We live at a time when inner well-being and appearance are a permanent quest, even a priority, in life for women,”​ he says.

“Following a trend imported from Asia, electric devices have entered the world of cosmetics.”

Due to this trend, Clamens’ company, Jackel, has designed its latest offer combining an anti-cellulite massager and a high performance personal care product, which will be presented and used as a case study during this session.

This will be just one of the many sessions taking place during the two day conference; which will also see the return of the PCD awards, highlighting the latest cosmetics packaging innovations.

9th​ Edition

As with last year, the show will once again be combined with the Aerosol and Dispensing Forum, offering visitors the chance to see a diverse range of pumps and sprays for the deodorant, hair care and sun care markets.

“Holding PCD and Aerosol & Dispensing Forum at the same time makes it possible to bring together more people,”​ says L’Oréal’s Pierre Ducastin.

“At L’Oréal, we use aerosols and more traditional packagings. It is an excellent opportunity to meet all our suppliers on a single platform, and it is essential to co-develop new projects with them.”

The 9th​ edition of the PCD Congress takes place at Espace Champerret in Paris on February 6-7, 2013.

Related topics: Packaging & Design, Packaging

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