in-cosmetics launches first ever show app

Related tags Management Marketing

The organisers of in-cosmetics have announced the launch of the show’s first-ever App to allow visitors to navigate and source the latest exhibition information. 
incos app

Key features include a full exhibitor directory and a 'What’s On' section, with regular updates on show themes, allowing visitors to plan their trip to in-cosmetics in advance.

The App also enables attendees to create their own personalised agenda, covering favourite exhibitors, speakers, seminars and products to see at the show.

“in-cosmetics is all about representing the latest, cutting edge developments from within the industry, so we’re delighted to be launching our show App,”​ says Cathy Laporte, Group marketing manager for in-cosmetics at Reed Exhibitions.

“It means that visitors will have a live event guide in their pocket, providing real time information on all of the show’s aspects.”

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