Avery Dennison improves recyclability of PET containers

By Simon Pitman

- Last updated on GMT

Avery Dennison Prime Film Portfolio
Avery Dennison Prime Film Portfolio

Related tags: Better, Improve

Netherlands-based Avery Dennison says it has improved the recylability of its PET containers by incorporating an adhesive and film combination that reduces waste from plastic packaging.

The company has launched a Prime Film Portfolio of BOPP and Machine Direction Oriented (MDO) films, that are based on the company S7000 adhesive, which is said to lend it both functionality and eco-friendly properties.

Those properties include excellent clarity, conformability for container squeeze and dispensing stiffness for high-speed converting and dispensing for both food and non-food applications such as personal care and cosmetics.

Portfolio variations

The portfolio consists of white and metalized facestocks on PET liners, which feature new semi-conformable Global MDO constructions, said to enhance shelf appeal, while performing without wrinkles or peeling.

On top of this, the company also claims that these lables produce 40 per cent less solid waste, as well as requiring 37 per cent less energy to produce.

More rigid containers can be adapted around the S7000 adhesive, which offers enhanced performance for converting and dispensing, while offering 50 per cent less adhesive ooze and best in-class peformance, the company claims.

Tackling the problem of thinner materials

With manufacturers increasingly offering thinner materials as part of aims to light-weight packaging and make it more environmentally friendly, the manufacturer also says that the technology has been specially adapted to this trend.

 “Thin is not simple,”​ said Tina Hannan, film product line director, Avery Dennison Label and Packaging Materials-North America.

“Thinner constructions typically have trade-offs in ooze, dispensing and wet-out. However, with our focus on the Science of Thin, we have created a portfolio that reduces the environmental impact while improving performance.”

Overall, the company believes that the technology could facilitate as much as 31 per cent less material weight, together with the use of a thinner PET liner, which in turn could also lead to an estimated reduction in gas emissions of around 22 per cent.

Related topics: Packaging & Design

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