Hair Care Ingredients 2012 virtual expo is this week!

By Simon Pitman

- Last updated on GMT

Hair Care Ingredients 2012 virtual expo is this week!
The Hair Care Ingredients Virtual Expo and the conference program, which is Wednesday, September 19, just got even better with the addition of an industry round table that will feature some of the key suppliers.

The round table will provide a crucial platform from which the industry can discuss some of the key trends currently shaping the market, as well as providing a forum to discuss some of the challenges that these trends are throwing up, together with many other underlying issues.

Scheduled to take place LIVE from 1:00pm -  1:45pm EDT (6:00pm – 6:45pm EDT, 4:00am – 4:45am China Time), the event will include industry experts from both the marketing and technical arenas from the major ingredients suppliers participating at the event.

This will see some of the most respected industry professionals from key ingredients supply such as Rhodia, Ashland and Croda wading into what is expected to be an engrossing and enlightening discussion.

Round table will look at key industry issues and its driving forces

The round table will include topics such as green and eco-friendly ingredients, how science and technology is shaping the market, challenges in the supply chain, as well as looking at some driving forces in the specific categories, including natural and organic, styling and relaxing products.

Undoubtedly the event will also prove to be a forum for many other challenges and questions that the industry is facing right now, points that are expected to be raised throughout the course of the day’s conference program, giving an opportunity to approach challenges and different opportunities as they emerge.

Many of the products that are being highlighted by the companies participating in the show’s virtual exhibition hall, as well as the product presentations given as part of this year’s webinar program, will draw on these trends.

The exhibition floor will include eight of the leading suppliers to the hair care category, with names such as BASF, Inolex, Dow and Rhodia all providing stands where cosmetic formulation professionals can interact with staff to find out about the latest developments at those companies.

Webinars will highlight marketing and green trends

The first of the keynote webinars will be presented by Michaela Peck, senior analyst at Datamonitor, who will highlight some of the most important trends and technologies that are on the horizon in the hair care segment right now.

The second webinar will focus on the natural and green trend and will feature Inge Terpstra, the regional R&D director for Unilever, who will explain how green technologies and ingredients are being incorporated into its hair care products.

The webinar program will then be tied up with the round table, which aims to weave in some of the most interesting points raised during the course of the day.

 For more details and for last minute registration, please click on the link to the Hair Care Ingredients 2012 website​.

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