Technology focus for first time at Sustainable Cosmetics Summit
The growing influence of mobile devices, social media and e-based distribution models will also be featured, during the two-day event, which is followed by an interactive workshop.
There will be a session devoted to the impact of new technologies on the cosmetics industry.
Advances in mobile technology are leading to a plethora of smart phone applications, enabling cosmetic brands to interface directly with consumers, and the session will open with a delve into the latest developments.
Nanotechnology debate
Always an industry topic of debate, the opportunities and risks of nanotechnology will be given its very own platform too.
Dr Ian Tooley from Croda will show how nanotechnology can spur innovation by creating new applications for cosmetics, whilst another speaker highlights the risks of nanoparticles and the need for tight controls.
Professor Monique Simmonds from Kew Gardens will state how biomimicry can be a source of inspiration for the cosmetics industry.
Advances in sustainable cultivation methods for active ingredients will also be covered by Dr Fred Zülli from Mibelle Biochemistry and Roberto dal Toso, R&D Manager of IRB.
Communication strategy
The marketing session then focuses on major marketing and distribution developments for green (natural & organic) cosmetics, with an update on the European green cosmetics market, including growth projections and future outlook.
Other speakers discuss new technologies in marketing and distribution, such as social media, online retailing, and sustainable communications.
Simon Duffy from men’s grooming brand Bulldog highlights the importance of customer segmentation for new brands. The UK Company is building an international presence with its range of natural male grooming products.
Organised by Organic Monitor, the summit takes place in Paris on 21-23rd November. For more information, click here.
