Naturals demand sees China and Hong Kong become key markets for CP Kelco


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Hydrocolloid producer CP Kelco has built on its continuing relationship with chemicals distributor Azelis, this time expanding into the People's Republic of China and Hong Kong as the demand for nature-based products increases.

Earlier this year, the CP Kelco-Azelis partnership launched into Russia’s growing market​, and will now see the duo target another emerging market with the former’s entire product portfolio of specialty ingredients.

With this new exclusive agreement in place, Azelis brings its strong relationships with prime chemicals manufacturers and geographical reach to the table, whilst CP Kelco will continue supporting its key accounts to meet its growth targets.

Strategic growth market

"China is a strategic growth market for CP Kelco's nature-based products. As the market matures, there has been a distinct shift into high-quality and eco-friendly manufacturing, generating a rapid increase in demand for specialty ingredients,”​ says Don Rubright, president of CP Kelco.

"With its specialty mindset, we are confident that the Azelis' team of experienced professionals in China is well placed to capture this demand, providing enhanced service, technical knowhow and efficient logistic solutions to our existing and growing base of customers."

The appointment also marks a significant milestone in Azelis' expansion into the major growth markets of Asia Pacific, according to Azelis CEO Joris Coppye.

Significant addition

“It is a significant addition to the successful strategic partnership between both companies that dates back to 1996,”​ he explains.

“We will use our expertise, combined with in-depth local knowledge and an intimate understanding of distinct customer needs in China, to deliver effective market penetration and ongoing support for CP Kelco's unique, advanced product range."

CP Kelco and Azelis expect to create added value for customers by jointly developing solutions and formulations that meet customer needs, anticipate market trends, improve safety and quality, and deliver effective end-product performance.

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