UK cosmetic industry a ‘driver of innovation’ as market posts annual growth
The British cosmetics market saw a 4.1 per cent increase in value at retail sales price last year, taking the total market to £8,356m (€10,527m) says CTPA figures.
“As a vibrant industry it is pleasing to see that the cosmetics industry in the UK has grown,” states director general, Dr Christopher Flower.
“Added to the positive balance of trade of £95.3m, of which £88.4m is outside of the EU, it is clear that we are an important driver of innovation and employment across the sciences and manufacturing processes.”
Safety and satisfaction
According to Flower, consumer safety and satisfaction are the key elements in bringing new products to market and the industry is committed to providing a wide choice to enhance people’s everyday lives and give them the feel-good factor.
Personal care trade association Cosmetics Europe reiterates this, stating that the value of the cosmetics industry’s contributions to society is often underestimated.
“The values of well-being, self-esteem and self-confidence, the sheer joy and fulfilment that beauty gives, are important assets in every citizen’s life,” says Bertil Heerink, Cosmetics Europe director general.
Still more to do
Heerink comments that the industry is faced with ever increasing challenges every day and this requires a pro-active strategy that focuses on trade associations’ license to operate and on enhancing and preserving trust and confidence from consumers and stakeholders.
“Although the ‘Europen consumer’ does not exist,” he continues, “there is a general recognition across Europe that we have to do more to explain these values, to talk about our contributions.”
“The personal care industry must demonstrate that it cares, and it has to strengthen its outreach to all stakeholders: consumers, citizens and decision-makers alike.”
