Nail polish is the new lipstick effect, says Euromonitor

By Michelle Yeomans

- Last updated on GMT

Last month Cosmetics Design caught up with Euromonitor’s Irina Barbalova at the in-cosmetics event in Barcelona to find out what trends were prevalent in beauty in 2011 and if the future looks bright for this sector... 

The head of global personal care and beauty research delivered a presentation at the show in regards to global paradigm shifts in beauty.

In it, Barbalova highlighted the area of premium sales, revealing it to have nearly matched its pre-recession growth in 2007, largely due to support by North America and sustained growth in Latin America.

Here, the Euromonitor expert also reveals how the industry saw a definitive shift in product positioning, seeing a lot of "category cross overs, multitasking, multi-functionality and generally a more holistic approach to anti-ageing​."

Barbalova also reveals nail polish as being another major trend in 2011, taking over from what used to be the lipstick effect.  "Nail polish was one of the fastest growing sub segments in 2011, in the US alone it grew by 30 per cent and the category is now close to 6 billion globally​."

Finally, the future looks bright for the sector according to the industry expert as, "premium brands will continue to lead innovation and set the bar very high in technology and scientific innovation while retail channel shifts will create opportunities not just for online sales but increasingly so for mcommerce, which is a completely new opportunity zone for many brand owners​."


Related news

Related products

show more

The first Exposome-Proof Natural Skin Brightener

The first Exposome-Proof Natural Skin Brightener

Symrise | 20-Oct-2017 | Product Brochure

Time has come to take a new look on pigmentation disorders. UV has long been identified as the main cause for aging and darks spots. But recent research...

SymDiol® 68 a smart synergistic protectant

SymDiol® 68 a smart synergistic protectant

Symrise | 09-Oct-2017 | Product Brochure

Today, cosmetic formulators face an increasingly challenging task to protect formulations and at the same time answering consumers’ desires for less preservatives...


Performance of Sunscreens with Zemea® Propanediol

DuPont Tate & Lyle Bio Products | 25-Sep-2017 | Technical / White Paper

Two underutilized OTC Category 1 sunscreen actives include ensulizole and sulisobenzone. Downfalls of these water-soluble actives are crystallization when...

Related suppliers