Dr. Straetmans prioritises sustainability strategy in new website
In recent years, brands across many industries have invested in the most up to date website formats in order to connect with its consumers and communicate its stance for example on industry issues like sustainability.
Straetmans re-designed and up to date homepage now features information about the company’s services regarding formulation development, regulatory affairs, hair care performance testing or microbiological assessment of finished products as well as hundreds of prototype formulations.
The company consists of mainly natural raw materials for cosmetics, including a range of multifunctional additives, dermosoft - a brand known for replacing traditional preservatives in cosmetics.
Running 30 years, the company says it is being inspired by biological systems and natural ingredient sources for the creation of modern and effective cosmetic ingredients.
