BASF taps into consumer need to differentiate with new hair care ingredients
Cosmetics Design met up with Ulrich Issberner at the in-cosmetics trade show in Barcelona to discuss the latest trends, as well as the company’s new launches in the hair care sector.
The first is a new straightening ingredient designed to help relax the hair, targeted at the ethnic hair care market.
The second is a new thickening agent, designed for maximum stiffness and hold, which Issberner explains meets the consumer demand for more effective hair styling products.