Eterno Naturals claims its ammonia-free colourants are first of its kind

By Michelle Yeomans

- Last updated on GMT

Eterno Naturals claims its ammonia-free colourants are first of its kind
Eterno Naturals has claimed that its ammonia, paraben and fragrance -free Hairwonder Colour & Care line is the only range on the market of its kind in Europe as well as the US.

As far as we know there is no hair colour brand in the EU or the US offering a hair colour[like this], it is definitely one of a kind​,” spokesperson Francisco Müller, told

Besides the organic ingredients we also add a unique combination of Phytokeratin and Provitamin B5 to each product which scientific research has proven to make the hair stronger, hydrate and provide superior shine​,” he added.

Organically unique

According to the company, the line of colorants features nine organic ingredients that contribute to protecting the hair’s structure.

Argan oil is a must have ingredient as it enables the colour to stay up to 2 weeks longer than a conventional ammonia free hair colour​,” says Müller.

Amongst the ingredients, Senna (leaf) extract has been included for its moisturising and conditioning properties, Aspalathus Linearis for revitalising the hair whilst Green Tea, Camellia Sinensis, Ginseng, Hops, Humulus Lupulus, Chamomilla Recutita (Matricaria Flower) extract, Rosemary, Balm mint and Melissa Officinalis all cover anti-itching, anti-oxidant and anti-irritation areas.

Most importantly we are happy to be providing colourants that are free of PPhenylenediamine which has been linked to allergic reactions in hairdye users​.”  

PPD problems

In recent years, The British Medical Journal by St. John’s Institute of Dermatology in London warned that PPD may have been a possible trigger of a number of allergic reactions following the use of hair dyes.

In Europe a number of lobby groups and watchdogs have also been campaigning to set specific limits for PPD, which is a commonly used chemical in a broad range of hair dye products available throughout Europe.

Likewise, industry bodies have taken it upon themselves to make recommendations for dosing limits, including France-based cosmetic and personal care industry association Febea.

While there is no final rule on PPD, the SCCS has published a preliminary maximum concentration of 2 per cent, in comparison to the previous 6 per cent,​”explained Anne Dux, Febea director of scientific and regulatory affairs, early last year.

Related topics: Formulation & Science, Hair Care

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