“While naturally based styling polymers have been available, they typically provided less than satisfactory performance and, often, increased cost,” says global marketing manager, hair styling, Laurie Marshall.
“With its performance, attractive economic and more sustainable environmental profile, we feel that Structure Style polymer represents an excellent new ingredient option for the formulation of high-performance styling products with a ‘greener’ touch,” she added.
The supplier of surfactants and synthetic and bio-polymers additives says its aim was to provide more natural and sustainable hair styling products that has historically been a significant challenge for the formulating chemist.
The sustainable polymer (incl: Hydroxypropyl Starch Phosphate) features effective rheology modification and film-forming capabilities to provide thickening and long-lasting hold, providing formulators with a new way to create more natural gels, mousses and styling products.
Furthermore, it is said to be a naturally derived, non-GMO, modified potato starch which offers unique textural attributes and high clarity compared with traditional starches. It can also be used alone or in conjunction with traditional rheology control polymers to help create styling products that are high-performing, aesthetically pleasing and economical.
With Structure Style polymer, it’s possible to create gels that display superior gloss and stiffness, improved dry comb and dry feel when compared to benchmark PVP/Carbomer gels and is recommended for use in a wide range of styling products, including translucent hair gels, styling creams and lotions, mousses, serums, waxes, and pomades.