Univar has confirmed that the business will trade under the name Univar South-East Europe Srl. and will be headquarted at the newly opened office in Bucharest.
Romania has experienced good economic growth in recent years, driven by both a rise in consumer spending and industrial production over the last decade, with the ecnomy forecast to achieve 4 percent GDP growth in 2012 .
The company is aiming to target all of its primary market categories, with specific emphais on its coatings business.
“Romania is a country with enormous growth opportunities for our business. Industry and agriculture contribute nearly half the country’s GDP, which plays very well into Univar’s portfolio,” said Balazs Kiss, Univar’s Country Manager - Romania, Czech Republic, Slovakia and Hungary.
“Also, the domestic chemicals market is currently quite fragmented, so customers will benefit from Univar’s presence, can trust in our global supply reliability, and depend on our market insight so that they have the benefit of a global network with local level expertise.”